It offers over 500 brands in more than 200 countries and territories the coca cola company, 2019. It has 20 billion dollar brands in its product portfolio. To have a competitive advantage in a particular market. Coca cola swot analysis swot of cocacola marketing tutor. Cocacola swot analysis matrix step by step weighted swot. The number one competitor of the coca cola company is pepsi co. The internet, globalization and digitization contribute to the markets. Organizational analysis the cocacola company introduction. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. A competitive analysis enables you to assess the strengths and weaknesses of your competitors. Us it its largest market where it is engaged in intense competition with coca cola. Cocacola is dealing with this issue by acquiring and branching out. Competitor analysis provides both an offensive and a defensive strategic context for identifying.
Looking for the best coca cola company swot analysis in 2020. This paper explores the strategies during cola wars, a long period of development and competition, between the top two carbonated soft drink companies in the world beverage market, coca cola and pepsi co. The company holds a strong brand equity and loyalty, its just the opportunities that it needs to play on to outdo its competitors. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The net operating revenues of coca cola have continuously declined for the past few years. Cce opened the new automated storage and retrieval system asrs warehouse in. Being large and having dominant market share has a few advantages over competitors. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Coca cola industry analysis research paper swot analysis. The coca cola company ko free coca cola stock report appears set to plod along during its 2015 campaign.
Competitive profile matrix of cocacola mba lectures. Swot analysis is a strategic planning tool that can be used by coca cola managers to do a situational analysis of the company. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each. Coca cola s revenue is the ranked 4th among its top 10 competitors. Competitors of coca cola competitor analysis of coca cola company this article aims to explore the main competitors of coca cola company in different markets. The worlds largest spherical coca cola sign is in nagoya, japan a top the. This research paper is basically a comparative study of two well known competitors in beverage. Gause of moscow university published the results of a set of experiments where he put two very small animals called protozoas of the same genus in a bottle with more than enough supply. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. Currently, james quincey is the ceo of this mega corporation. Cocacola is the brand leader within the soft drinks market.
See cocacola amatils revenue, employees, and funding info on owler, the worlds largest communitybased business insights platform. Cocacola co the, swot analysis, in soft drinks world march 20 scope of the report scope this global profile focuses on the. In conjunction with coca cola pepsi co along with other brands are top competitors of the coca cola company. The swot of coca cola discusses the weaknesses, strengths, opportunities and threats for coca cola. According to cocacolas 2009 swot analysis report they only have a few weakness. Because of this, coca cola has come up with long term objectives. After assessing cocacolas swot analysis, it is apparent that cocacola has greater. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. Coca cola swot analysis 6 key strengths in 2020 sm insight. Pepsi is the direct competitor of coca cola holding significant 20. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings. Service is the work by those involved that benefits the company.
A specific strategy will help to match strength and distinctive competence in such a way that cocacola enjoys a competitive advantage over immediate rivals in. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Brand competition coca cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. Competition and bcg the number one competitor of the coca cola company is pepsi co. Pdf cocacolaco swot analysis kenny nguyen academia. But why is a competitive analysis an important part of your business plan. In the above example, cpm matrix demonstrates that coca cola is the market leader and dominates its rivals with highest points of 3. It was founded on 8 may 1886 in the georgia united states. Cocacola amatil competitors, revenue and employees. Comparative analysis of cocacola company and pepsico. There are various forces, which define the attractiveness of the market for operating companies. When we conducted the five forces analysis we concluded that coca cola company operates. Cocacola amatil ltd ccl financial and strategic swot.
Based on the decisions the two companies made, this paper conducts a situational analysis by looking at both. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Competitors of cocacola competitor analysis howandwhat. Coca cola company uses market leaders strategies to meet with its competitors and succeeded so far in it. Attractiveness occurs when there is maximum profitability. In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. The coca cola brand is globally valued and recognized. Cocacola amatils top competitors are coca cola united, admiral beverage and keurig dr pepper. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. The brand has seen growth in organic revenue in 2017. Coca cola industry analysis research paper introduction. Today cocacola is one of the most popular soft drinks in the world and is sold in all counties around the world.
In this framework, a business environment can be either attractive or unattractive. While the number of challenges facing coca cola is abundant, this company posses a great deal of promise for the future. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The extension of the coca cola name began in 1982 with the introduction of. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Well also use the same term while referring to the specific brand that. Alternatively, if the dissimilarity among a firms overall rating and the points of higherrated rivals is larger then the company has net competitive disadvantage. Only pepsico and nestle can compare to the coca cola companys sheer size and the market share in the nonalcoholic beverage segment. Coca cola ko analysis coca cola corporation and its competitors coca cola was discovered as a result of an accident. Pepsi the biggest and closest competitor of coca cola. Pdf strategic marketing plan for cocacola 2016 researchgate. Cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with. As we all know that in the world of soft drinks and beverages coca cola enjoys the top position around the world, but like other companies it also faces stiff competition in the market.
It is expected that by implementing these strategies cocacola company will be able to avail its opportunities and avoid its threats by gaining competitive. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. The company owns four of the top five soft drink brands in the world. Despite the numerous competitors in the market with coca cola through brand loyalty, crafty marketing strategies and innovation coca cola is a soft drink industry that has earned its dominance in the soft drink market. Over the last four quarters, coca cola s revenue has grown by 21. Coca cola was established in 1886 in atlanta by john pemberton. The coca cola company is an american multinational corporation. Coca cola swot analysis 2019 swot analysis of coca cola.
Swot of coca cola swot analysis of coca cola marketing91. A comprehensive research and analysis of competition is one of the most significant elements of an indepth market analysis. In 1886 a pharmacist named john pemberton cooked up medicinal syrup. Lessons from a competitive analysis of coca cola and pepsi. Coca cola swot analysis detailed swot analysis of coca. Major competitors of coca cola research paper example. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Swot analysis of coca cola guide to perfect business. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Pep are very similar businesses in terms of industry, ideal consumers, and flagship products. It provides an environment analysis of the company. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola owns a large portfolio of product brands.
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